Susan Huang Zhong

Head of Global Shopping Partnership - EMEA, Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner and Qunar. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world".

As the shopping platform of Trip.com Group, Ctrip Global Shopping offers destination shopping information and exclusive privileges to global travellers. We have worked with more than 7,300 brands covering 45 countries, including Watch & Jewellery, Fashion & Leather goods, Perfumes & Cosmetics, Wines & Spirits, department stores, duty free shops and outlets.

Susan is in charge of Global Shopping partnership of EMEA market, as an expert in both Chinese tourism and retail industry; she has a deep understanding of the trend of Chinese outbound travel and the Chinese travellers shopping behaviour.