Ada has built a dedicated career path in the beauty industry, gaining experience across a wide range of areas, including go-to-market strategy, e-commerce, brand marketing, social media, PR, and creative. In 2020, she joined Molton Brown, where she has been instrumental in building the brand in China from scratch. As a firm believer in the power of positive change, Ada is convinced that Molton Brown has a vital role to play in making the world a better place. Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.

In October 2022, Molton Brown took its first steps into the metaverse by launching a virtual store on Tmall in China. The store features an online personality test and the very first 3D augmented-reality (AR) NFT collection on Tmall. This innovative collection, which simulates the shape, emotion, and personality behind Molton Brown perfume, combines a visualized fragrance trace with Molton Brown's iconic perfume cap. To empower consumers and celebrate individuality, the whole project epitomizes the brand's commitment to excellence.