Benji Lamb is the Director of China & South Asia at Vitabiotics, the UK’s No 1 Vitamins Company. Vitabiotics sell in over 100 countries with sales of £300m annually. He is also a DBT Export Champion. Having received the Queen’s award for innovation & trade a record 4 times, Vitabiotics has pioneered research in nutrition creating many global brands including Pregnacare, Wellman, Wellwoman, Osteocare and Perfectil.

Benji has extensive experience in China E-Commerce & Business Development. Based in both the UK & China, he's built a team of 30 + & China retail value business of + $40 M - it’s his passion to export 'Brand Britain' to the worlds largest consumer market.