Douyin EC Global is a Chinese e-commerce platform. As a cross-border import B2C (business to consumer) platform, it provides overseas brands with one-stop brand growth solutions from "recommend" to "shopping". It is committed to providing Chinese consumers with various global high-quality products with good price, covering all kinds of goods from multiple countries and regions. In February 2021, Douyin EC Global platform was launched, and merchants sold more than RMB 10 million (£1.17 million) in the first month. In July 2021, the first overseas merchant live broadcast room with sales value exceeded RMB 100 million (£11.67 million) appeared on our platform. Global shopping preferred supermarket was launched in March 2022. The rapid development of cross-border import business has made Douyin EC Global a new front for merchants' online business.