HARMAY is a new beauty and lifestyle retail brand with warehouse aesthetic DNA and aims to explore more beauty and beautiful life for the young generations. Every single HARMAY store is designed uniquely, which has become a city symbol and a new aesthetic landmark in each city from unique perspective. Grace Cheng joined HARMAY since 2020 as one of the top management team, directly report to Founder/CEO, in charge of the Brand Business Development at HARMAY. With Grace Cheng's support, HARMAY has established strategic partnership with around 300 premium global brands and has explored diversified unique niche brands from all over the world with HARMAY exclusively and introduced into China market newly.

Grace Cheng previously worked for Coreana Cosmetics Group since 2013. Coreana Cosmetics Group, headquartered in South Korea, founded in 1988 and listed on KOSDAQ: 027050 in 1999, is a professional beauty group to integrate businesses of R&D, manufacturing, sales, export, ODM, etc. Grace Cheng was in charge of Global Business Development for around 20 in-house beauty brands and China Business Development for ODM business building. Grace Cheng was an excellent developer to initiate business with traditional beauty retailers such as SEPHORA, WATSONS, SASA, BONJOUR, etc., and to create values on export activities and B2B communications in K-beauty industry.