Joy Isaacs, Founder and CEO of ARgENTUM apothecary, grew up surrounded by the natural beauty of South Africa. It was there in her childhood home that she first encountered the healing power of silver.

A move to the UK established Joy’s initial career path, beginning in Corporate Finance, before she moved on to become Head of Marketing for Gieves & Hawkes. It was only after the birth of her three boys that Joy experienced the power of silver once again when it helped heal an infection after major surgery.

These experiences became the start of ARgENTUM’s journey when Joy had a dream to harness the healing power of silver in skincare. After this vivid dream, she began her research and, following an introduction to a pioneering scientist in dermo-cosmetics, created ARgENTUM’s patented fusion of Silver Hydrosol & DNA HP.

Since ARgENTUM’s launch, China has been its strongest market in terms of global growth, which, until recently has been strictly through cross-border E-commerce. But since May 2021 the animal testing laws have changed and ARgENTUM has successfully registered its skincare collection locally, which has opened a wealth of opportunities in what is considered the world’s second-largest beauty market.