Ntola Obazee is currently a Trading Director for Emma Bridgewater responsible for all commercial sales channels , business development , expansion and market entry , leading its wholesale , ecommerce , marketplace and retail business in UK & globally ( strategic focus on USA and China )

Ntola Obazee has over 20 years’ experience in commercial sales across all channels and has held senior leadership position in UK and Europe with a focus on strategic business development & market -entry methods across SME , Omnichannel & vertical retailers .

A passion for digital , e-Commerce , building partnerships and collaborating with stakeholders to ensure sustainable, & tangible growth with a focus on Brand equity as well as customer engagement..

Experience in strategic E-commerce planning & execution with a focus on international business development - Marketplace model & cross-border e-commerce . Led the onboarding and strategic launch of Emma Bridgewater in China through cross-border and wholesale partnerships.