Ran leads CBBC’s China consumer economy team to provide business support services to UK companies both in-market and new-to-China. She specialises in connecting consumer brands with Chinese importers, distributors, retailers, and leads the CBBC consumer sector’s business development work in China.

Ran works closely with partner UK Government departments and trade associations to deliver research reports, trade missions, and local showcasing events. She also organises and participates in sector trade shows around China especially in the food and drink sector including SIAL and FHC. Together with the team, Ran runs CBBC consumer sector’s signature events including China Consumer, Brands of Britain Tour, Great British Brands Festivals. Before taking on the role of Director, Consumer Economy, Ran worked as the agriculture, food & drink sector lead for CBBC China.

Prior to joining CBBC, Ran worked in the consulting industry in Shanghai and Beijing for six years, where she developed her specialisms in primary market research, company due diligence, and competition intelligence analysis. Ran has excellent research skills and a thorough understanding of the various obstacles international companies face when entering the China market.