Shlomi Mahfouda

Up2China Co-Founder & CEO

Shlomi is an innovative, tech-savvy entrepreneur with an excellent command of foreign languages, solid analytic abilities, natural leadership qualities, and a driving passion for educating and assisting businesses wanting to penetrate the Chinese e-Commerce industry effectively. Shlomi has founded several internationally successful companies, including Up2China, which has allowed him to develop a diverse global network and a comprehensive understanding of modern Chinese consumer patterns and marketing methods. Shlomi's extensive e-Commerce knowledge and his competent interpersonal skills have allowed him to lead and manage a dynamic international and local team to succeed in China while simultaneously creating meaningful and lasting relationships with various brands and clients who have thrived in the Chinese market. Shlomi successfully led a few projects from the incubation stage in the Chinese market, creating the go-to-market plan and unique investment opportunities, developing distributors’ networks, and, more importantly, taking his clients and partners directly to the Chinese consumer.