Over 15 years of experience in brand strategy and entrepreneurship, working with fashion, beauty startups and fortune 500 companies. William started his entrepreneurial career early on with his own brand agency, supporting clients such as GQ, Lululemon, Pepsi, and DreamWorks. Experienced in brand entry and development, leading new brand positioning and product launch for luxury brands into China.

He is currently the CEO of Bonnie&Clyde, China’s leading luxury multi-brand retailer, and Greater China GM for the French niche luxury fragrance brand, Juliette Has a Gun. He currently also is the China Chapter Leader for FAB, the prestigious, global Fashion and BeautyTech startup community.